Beauty of Joseon

Made with natural ingredients, high-quality components, and a wealth of expertise – that's how you pamper your skin with products from Beauty of Joseon. En... Made with natural ingredients, high-quality components, and a wealth of expertis...

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ABOUT US

Lovemycosmetic stands for the love of Korean skincare – honest, effective, and selected with a keen sense of quality.

Our mission is to bring the best K-beauty brands from Seoul to Europe and make skincare an experience that touches both skin and senses.

We believe in gentle, effective formulas, in natural radiance instead of short-term effects – and that every routine is a moment for yourself.

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Beauty of Joseon: Pampering the Traditional Way

It’s no coincidence that the brand is called Beauty of Joseon – a nod to the Joseon Dynasty. Even at the beginning of the 20th century, the rulers of Korea knew that true beauty comes from within – the outer appearance follows automatically. That's why they avoided heavy makeup and instead relied onextensive skincare routinesthat ensured clear, pure skin.

We still strive for that today – do you too? Then BOJ skincare products are just right for you. Because not only is the philosophy of the former reign still alive and well here, the brand also draws on the knowledge of past centuries. Specifically, you benefit from the principles ofHanbang, traditional Korean medicine, right up to the present day.

Centuries ago, people discovered numerous herbs and medicinal plants. Due to modern medicine, many of them have been forgotten – but they have never lost their effectiveness. So, you too can take advantage of the beneficial, natural ingredients from ginseng, rice, green plums and more, and incorporate the sophisticated products from Beauty of Joseon into your skincare!

Your individual skincare routine with Beauty of Joseon

Just as every person is unique, so is your skin. It has its ownspecific needs and problem areas. Your daily care should be well-matched to these. This starts with facial cleansing. You will therefore look in vain for irritating ingredients at Beauty of Joseon. Instead, you pamper your face with gentle toners and balms.

Essences and serums complement your daily routine. Do you tend to get pimples and blackheads, for example? Then you need a light cream that also provides sufficient moisture. The Beauty of Joseon Glow Serum, for example, is perfect for this. If your skin often itches and looks dry, however, then opt for the Revive Repair Serum with rich ginseng. To soothe irritated and sensitive skin areas, we also recommend the Calming Serum with high-quality green tea extracts.

Finally, apply a luxurious cream – the Beauty of Joseon Dynasty Cream. It gives you the glow-up your skin deserves. See for yourself and put together yourindividual selection here on LoveMyCosmetic.de. You'll find everything for your perfect skincare routine. Order directly online or contact us if you have any questions. We'll be happy to advise you!